Prospectus
New revolutions driven by the innovation of digital information and communication technology require new challenges and responses by every individual, enterprise, and nation. We are now living at an inflection of this era, moving towards the intellectualization of individuals, the digitization of society, and the globalization of nations. In the global digital economy, the adoption of digital business based on new information communication technology is no longer a matter of choice, but is an essential prerequisite for successful in the digital age. A successful company does not always mean a successful digital business enterprise. Though there are various prerequisites to make a successful firm, it is necessary to become a digital business suited to the flow of the digital economic era. The digital business level of an organization has been regarded as the major criterion for evaluating the competitiveness of their digital economy. An enterprise that fails to appropriately respond to the paradigm shift towards digital business will gradually drop out of the competition in the digital economy. Therefore, organizations that quickly adopt a digital business model will lead the future market by strengthening their competitiveness, while the companies that fail to respond will see their survival itself threatened, because they are unable to compete with the companies that have gone one step ahead.

Author Information

Professor Stephen P. Bradley
William Ziegler Professor of Business Administration
Harvard Business School
Cumnock Hall 311
Soldiers Field
Boston, MA 02163

Professor Stephen Bradley is the William Ziegler Professor of Business Administration Emeritus at the Harvard Business School. In addition to teaching Management and Strategy in the Owner President Management Program and leading an Immersion Experience Program (IXP) in Turkey, he is the faculty chair of two executive programs, Strategy: Building and Sustaining Competitive Advantage and Designing and Executing Strategy.  In the past, he has served as the Senior Associate Dean for Faculty Development, Chairman of the Program for Management Development, Chairman of the Competition and Strategy Area, Chairman of the Managerial Economics Area, Course Head for Managerial Economics, and Associate Director of Research. In the MBA program, he created a course, Competing in the Information Age, which focused on the impact of the Internet on business strategy.


Professor Stuart Madnick
John Norris Maguire Professor of Information Technology &
Professor of Information Technology and Engineering Systems
MIT Sloan School of Management
50 Memorial Drive
Cambridge, MA 02142

Professor Stuart Madnick is the John Norris Maguire Professor of Information Technology, a Professor of Information Technology and Engineering Systems, and the Co-Director of the PROFIT Program at the MIT Sloan School of Management. Madnick holds an SB and an SM in electrical engineering and management and a PhD in computer science from MIT. Madnick finds ways to integrate information systems to provide organizations with a more global view of their operations.


Professor Changsu Kim
School of Business, Yeungnam University
280 Daehak-Ro, Gyeongsan
Gyeongbuk, Republic of Korea 712-749

Professor Changsu Kim is Professor at School of Business, Yeungnam University, a Chairman of the Board Directors at the Korea Institute of Digital Convergence, a President of the Korea Academic Society of Digital Business Administration, and Co-Chairman of the Korea Small Medium Business Association. He was a visiting scholar both at Harvard Business School (HBS) of Harvard Univesity and at the Sloan School of Management of MIT in USA. He received a Ph.D from London School of Economics (LSE), a M.Phil. in computer science from University of London in the UK, and a Ph.D. in business administration from Chuang University in Korea. His research interests include digital business.